Industry Unification

Wednesday, April 19
4:00 - 5:30 p.m.

Attendees will learn about a new initiative, unifying the home-based care industry and will engage in dialogue to offer insights on redesigning home-based care.

Welcome and Introductions

Tracey Moorhead

President and CEO, Visiting Nurse Associations of America

Tracey Moorhead is President and Chief Executive Officer of the Visiting Nurse Associations of America (VNAA). VNAA advances quality, value and innovation in home-based care. Tracey spearheads VNAA's strategic vision and growth, develops transformational care delivery and payment models and leads policy formulation before the media, allied organizations and constituents, and Federal policy makers. Tracey brings a population health management approach to home-based care having previously served as CEO of the Care Continuum Alliance/Population Health Alliance. CCA/PHA advances wellness, disease management and care coordination models for payers and purchasers through population health management frameworks, best practices, measure sets and methodologies. Prior roles also include Executive Director of the Alliance to Improve Medicare (AIM), a bipartisan coalition advocating comprehensive Medicare improvements through the Medicare Modernization Act of 2003 and Vice President, Government Relations for the Healthcare Leadership Council (HLC).

Unifying Home-Based Care

Robert Fazzi, EdD

Managing Partner, Fazzi Associates

Bob is the founder and Managing Partner of Fazzi Associates, one of the oldest and largest home care and hospice consulting, training, outsourcing, benchmarking and research firms. Bob is a nationally recognized speaker, author, futurist and change expert. He is widely published in trade journals and the author of a number of books including Management Plus™, published by McGraw Hill and named a main selection on Fortune Magazine’s Book of the Month Club. He has been Director or Co-Director of many of Fazzi’s national studies including serving as lead researcher for Fazzi’s four best practice National State of the Home Care and Hospice Industry studies. He has provided organizational, planning and change services to home care agencies, hospices, associations and a broad range community based health care systems for over forty years. Most of all, Bob is zealous about making a real difference in health care by strengthening the quality, value and impact of home care, hospice and community based services.

Panel Discussion

Joseph Scopelliti, Jr.

President and CEO, VNA Health System

Joseph L. Scopelliti, Jr. joined VNA Health System in Shamokin, Penn., as President and Chief Executive Officer in 1990. Scopelliti graduated with a Bachelor of Science Degree in Accounting and a Masters in Business Administration from Bloomsburg State University. Under his direction, VNA Health System has grown to comprise six separate corporations; four entities are Medicare certified 501(c) 3 nonprofit, community-based, free-standing integrated home health and hospice organizations; the fifth is a recently acquired Adult Day Care; and the sixth company is a for-profit wholly owned subsidiary of the VNAHS Corporation, providing private duty care. Collectively, the organizations serve 18 counties in Central Pennsylvania in mixed urban and rural geography, and employ 500 individuals. Since 2006, various VNA Health System and affiliates have earned placement on the HomeCare Elite list, an annual compilation of the most successful Medicare-certified home health care providers in the United States. This nationwide recognition identifies VNA Health System in the top 25 percent of home health agencies in the country, ranked by an analysis of performance measures in quality outcomes, quality improvement and financial performance.

Scopelliti is a Board member of numerous service organizations and currently serves as the Secretary of the VNAA's Board, and as a member of the Executive, Governance, and Finance committees. He is also a Board Member and President of the VNA's of the Mid-Atlantic. Over the years, Scopelliti has maintained an active membership/role with the VNAA and is looking forward to furthering his involvement while on the VNAA's Board of Directors.

 

Norene Mostkoff, MBA

CEO, Visiting Nurse Health System

Norene is CEO of Visiting Nurse Health System, Inc., a $60+ million nonprofit organization providing home healthcare, long-term care at home, and end-of-life hospice services to more than 6,000 patients and clients each day throughout greater Atlanta. Visiting Nurse employs approximately 750 professionals and operates the 36-bed Hospice Atlanta Center in Buckhead, the largest hospice facility in the state.

From 2009 to 2016, Norene was President and CEO of HCI-VNS Care Services of Iowa. HCI-VNS served more than 65,000 patients annually in 44 counties. In 2012, Norene successfully led the merger of Hospice of Central Iowa and Visiting Nurse Services of Iowa—the state’s largest home care and hospice programs—to provide compassionate and effective community-based care to thousands of children, families and older Iowans. Under Norene’s leadership, HCI-VNS was recognized as one of the best places to work in Iowa by the Des Moines Register, honored with the United Way of Central Iowa’s Live United Give Award and the Better Business Bureau’s Integrity Award.

Prior to HCI-VNS, Norene was the chief operating officer of HospiceCare Inc. (now Agrace HospiceCare) in Madison, Wisconsin, which provided end-of-life care to more than 500 patients each day. Norene has more than 25 years of experience in nonprofit management.  She was recently honored as the 2015 Outstanding Agency Leader of the Year by the Visiting Nurse Association of America, and 2015 Advocate of the Year by the United Way of Central Iowa.

Norene is active in many professional and community organizations. She is currently the Vice Chair of the Visiting Nurse Association of America. She served on Iowa’s Mortuary Science Board, the State of Iowa Workforce Investment Board, and to Iowa’s Regional Workforce Investment Board (region 11) where she served.

Norene earned an MBA from University of Wisconsin—Madison, and a Mathematics Teaching degree from University of Illinois. She lives in Atlanta, GA with her husband Sam and their dog Milo.

J. Mark Baiada

President and Founder, BAYADA Home Health Care

J. Mark Baiada founded BAYADA Home Health Care in 1975 with the mission to help people have a safe home life with comfort, independence, and dignity. Four decades later, BAYADA has grown from its humble beginnings to become a national leader in home health care serving clients in 22 states from more than 325 offices. The values Mr. Baiada learned from studying such role models as Benjamin Franklin, Andrew Carnegie, and St. Francis of Assisi, guided him to success as a family man, businessman, and philanthropist.

Honored as an Ernst & Young “Entrepreneur of the Year” for the Philadelphia region, Mr. Baiada credits much of his success to his belief: “Think big. Work hard. Show love.” He also credits his company’s consistent growth to his belief in people—hiring people who share in his vision and providing them with the inspiration and tools to achieve great things.  

As an advocate for improving patient outcomes and advancing health care, Mr. Baiada is leading the way in providing clinical simulation training to home health care professionals and annually co-sponsors the Drexel University BAYADA Award for Technological Innovation in Nursing Education and Practice, which rewards nurses who innovatively use technology to advance their profession.
His contributions to the advancement of health care and nursing were recognized by the University of Medicine and Dentistry of New Jersey (UMDNJ) School of Nursing with the Visionary Leader Award in 2012.

Mr. Baiada’s work as a humanitarian has been recognized with various honors, including the Legacy of Giving Award from the Community Foundation of South Jersey in 2016, the Private Sector South Jerseyan of the Year award from the Senator Walter Rand Institute for Public Affairs and induction into the Rutgers Hall of Distinguished Alumni by the Rutgers University Alumni Association in 2015, the Heroes of Hope award from Greater Delaware Valley Chapter of The ALS Association and the VNA Caring Award from the Visiting Nurse Association of Greater Philadelphia in 2014, the Richard J. Hughes Humanitarian Award from Catholic Charities, Diocese of Trenton and the Kaleidoscope Award for Community Service from the Alzheimer’s Association Delaware Valley Chapter in 2013, the induction into the Hall of Fame from the National Association for Home Care and Hospice in 2012, the Golden Lion Award from the Sons of Italy Foundation in 2008, the 75 Greatest Living Philadelphians from the Philadelphia Eagles in 2007, the Work of Mercy Award from Mercy Vocational High School in 2006, the Cradle of Liberty Award from Boy Scouts of America in 2006, the Light of Hope Award from Catholic Charities in 2005, and the Helms Award from Goodwill Industries in 2005.

For more than 35 years, Mr. Baiada has been the sole sponsor of the BAYADA Regatta—a competitive rowing event for athletes with disabilities. Athletes from around the globe have gathered at the banks of the Schuylkill River in Philadelphia for this annual event. In addition, Baiada sponsored various relief efforts that helped people injured in the Kosovo War, Hurricane Katrina, the tsunami disaster of 2004, and the earthquake in Haiti.

Mr. Baiada has been actively involved in the following organizations: Gatti-Morrison Construction Services, King of Prussia, PA, 1980 to present; Cornerstone Bank, Moorestown, NJ, 1999 to present; Joint Commission on Accreditation of Healthcare Organizations’ Home Care Advisory Board, Oak Park Terrace, IL, 1999 to 2008; Loyola University in Maryland, Baltimore, MD, 2000 to 2008; University of Pennsylvania School of Nursing’s Board of Overseers, Philadelphia, PA, 2000 to 2013; and the School of Business, Rutgers University’s Executive Advisory Council, Camden, NJ, 2001 to present; Drexel University College of Medicine, Philadelphia, PA, 2002 to 2006; and University of the Arts Parents Council (co-chairperson), Philadelphia, PA, 2006.  

Mr. Baiada is also a published author, having written a chapter entitled “Beyond Medicare-Certified Home Health Services: An Overview of Other Types of Home Care Services” for the “Handbook of Home Health Care Administration Sixth Edition”.

Mr. Baiada received the degree of doctor of humane letters, honoris causa from Drexel University, a doctor of laws, honoris causa from Neumann University, a master’s degree from Rutgers Graduate School of Business, and a bachelor’s degree from Rutgers College. Prior to founding BAYADA, Mr. Baiada was a market researcher for Avon Products, New York, NY and the American Thread Company, Stamford, CT.

Of all his successes, Mr. Baiada considers his family to be his greatest achievement. Residents of Moorestown, NJ, he and his wife, Ann Baiada, RN, CRRN, have five children and ten grandchildren.  

Marcia Reissig, RN, MS

CEO, Sutter Care at Home

Marcia P. Reissig has been the Chief Executive Officer of Sutter Care at Home – Sutter Health’s home care affiliate – since March 2007. Ms. Reissig is responsible for the development and administration of the system’s $300 million home care program, which includes home health, hospice, home infusion pharmacy, home medical equipment and respiratory therapy, private services, and flu and wellness services. Sutter Care at Home's nearly 2,000 employees serve over 19,000 patients a day throughout northern California.

A nurse, with more than 3 decades of management and clinical experience, Marcia has dedicated much of her career to providing vision and leadership in the integration of home care organizations with each other and across the continuum of care. She held chief executive positions at Partners Health Care in Boston and two other large integrated health care systems in New York prior to joining Sutter Health. She serves on Executive Committees of the Alliance for Home Health Quality & Innovation (AHHQI) Board of Directors and the LINC group of system-affiliated post-acute and community-based services providers. Past board experience includes the National Association for Home Care & Hospice (NAHC) Board of Directors, the Hospital Home Care Association of America, and the boards of the New York, Massachusetts, and California home care associations. Board advisory services have included the California Hospital Association Center for Post-Acute Care, AgeTech West, and Home Care 100.

A frequent presenter nationally, Marcia has earned a number of awards and honors including the Mass Technology Leadership Award in recognition of her leadership role in utilizing technology to manage a full spectrum of clinical services. She earned her Bachelor of Science degree in Nursing and a Master of Science degree in Community Health from the University of Rochester.

Robert Fazzi, EdD

Managing Partner, Fazzi Associates

Bob is the founder and Managing Partner of Fazzi Associates, one of the oldest and largest home care and hospice consulting, training, outsourcing, benchmarking and research firms. Bob is a nationally recognized speaker, author, futurist and change expert. He is widely published in trade journals and the author of a number of books including Management Plus™, published by McGraw Hill and named a main selection on Fortune Magazine’s Book of the Month Club. He has been Director or Co-Director of many of Fazzi’s national studies including serving as lead researcher for Fazzi’s four best practice National State of the Home Care and Hospice Industry studies. He has provided organizational, planning and change services to home care agencies, hospices, associations and a broad range community based health care systems for over forty years. Most of all, Bob is zealous about making a real difference in health care by strengthening the quality, value and impact of home care, hospice and community based services.

Plenary Attendee Dialogue - Setting a New Industry Direction

Plenary Session attendees will engage in dialogue to offer insights on redesigning home-based care.